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Surveys

Before you begin developing your survey, you must decide what you want to accomplish. Clearly define a list of objectives or questions that you have about your business, customer, competitor, or product. When you design your survey, make sure every question asked refers to one of the objectives you have outlined.

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If you frame questions without keeping the survey objectives in view, you may reduce the survey’s effectiveness.

The beginning of your survey should include an interesting introduction that clearly explains the purpose of your research. Your introduction should be able to grab the attention of potential respondents and encourage their participation. The introduction should also include instructions on how to complete the survey and an estimate of how much time it will take.

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